OneRiot search engine for analyzing users from social medias

OneRiot is an real-time search engine and advertising network. The company has cooperated with many famous brands and social media corporates, such as Yahoo and Microsoft. Actually, real-time searching is not a new topic but it exactly faces some problems in performing.

How does OneRiot take steps to make its engine work well? It is previously because that OneRiot follows the information from real-time social networks, for example, it will catch the sources published on Facebook and Twitter. Then through analyzing the data and materials,  the company can make index for searching. Users are able to get real-time information from social networks. Also, they will know what others are talking about at the moment.

Indeed, OneRiot still provides the access to the related websites. It delivers the information based on the time, personal habits and branches. People are always caring more about the news happening 2 minutes ago than one day ago.

According to the real-time engine, advertisers can put clear ads via social networks for the realtime search can offer relavent and accurate information about audiences’ tastes and their influence. This service is very worth for promotion. Thus Wal-Mart are interest in this potential business and has mergered the company. This kind of combination with  retailer, franchisee and social network will be very powerful in the competition.

What do you think this kind of service? Do you think it will be widely used by companies?