The amazing customer experiencing - Color Tokyo!
The Color Tokyo is the campaign that promotes the BRAVIA TV of SONY. They aimed that was not only giving customers a message of "color", but also an experience of "playing color". SONY shared its identification of "color", and also it invited customers to joining them and experiencing its(SONY) colors. Thus, they used the online TV in the web, and combine it with real scene through the technology, to interact customers into their campaign and
provide an amazing and innovative experience for them.
I think it is an really amazing and innovative campaign. As spread is the most important and obvious function of social media marketing, beside this, i think to make customers to involve in the experience would be the other important function. SONY effectively utilized that to promote the BRAVIA, which got the high brand awareness from customers. Also, it transmuted SONY's identification of color, which means the color standard of BRAVIA. Thus, it would also increase the credibility of brand.
So How do you feel the case, and what do you think about the experience and interaction for customers in social media marketing.
posted by peggy @ 8:40 am
5 Comments
5 Comments:
Interesting! SONY always promotes imressive advertisements~ I think identification of color is not the most important thing, what motivates customer most is the unique way to change their color and views around them, make them feel like a painter. I really like this idea
Sony is always paying much attention on the colour. The changing colour will make customers feel excited and relax after hard working. It's more like a way of entertainment. I exactly like this idea because it brings us a different sight of the environment...
This is cool. Its not just getting people talking and creating buzz, people actually get involved and through involvement understand the essence of what Sony is saying they can offer.
Ross
Interesting~
Sony "activates" the colour by new technology. All of us can play colour by ourselves as long as we own Sony products. ;)
very cool campaign!! it not only made the sony building stood out from all colored buildings, but made consumers feel they are part of the brand!
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