The NFC technology goes into social networks

Near field communication (NFC), allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity to each other, usually by no more than a few centimeters. The NFC is more utilized into our daily life, which the technology combines with mobile. Some interesting videos will show that as following. 

Nowadays, NFC is more and more focus in social networks. Many social media platform utilized it to provide simpler connective platform for customers. For instance, Chinese Foursquare –Jiepang cooperate with new Nokia mobiles to bring the NFC-enabled check-ins to venues across China. Thus, the check-ins would be easier and simple, and achieve the better connection between people. 

In addition, Google's Nexus S mobile also support the NFC technology, which also could be used in the social networks. Also, Google combine with Visa to produce Google Wallet, which allows customers use mobile as the electrical wallet. Thus, the NFC becomes a new thing to attract customers. 

So, what do you think the NFC, and what do you think this technology combine with social media? Will it become a new way to attract customers in social media? 

The innovation of social media in KTV

To use social media as a platform for spreading, I think the innovation is the important thing as well. Some brand utilize social media that combine the online and offline experience, which provide a very different experience to customers. The innovation effectively increase the brand awareness, and attract more customers to have experience in the realty.

The Party World, which is a KTV in city, is the first KTV that uses Ipad to instead the "song machine" to choose the required songs. originally, the song machine is provided for customers choose songs for singing; now, customers could download a software in the KTV, and then use that for choosing songs. Currently, it is only used in Party World KTV, and only for Ipad.

As many customers are young people who like this entertainment; thus, they are able to adapt new technology quickly. Also, they are easy to be attracted by the new things. To use Ipad, which is not strange for them; thus, they are easy to be attracted by the new way for choosing songs. In addition, it also ease the situation, which is not enough to use one "song machine" by many people. It increases the flexibility for choosing songs by customers, and also makes the KTV have more funs.

I think it is a very interesting and innovative thing in Party World KTV, which also attract me to go there have an experience. What do you think about this activity? And also, what do you thing the innovation in social media?

The amazing customer experiencing - Color Tokyo!

The Color Tokyo is the campaign that promotes the BRAVIA TV of SONY. They aimed that was not only giving customers a message of "color", but also an experience of "playing color". SONY shared its identification of "color", and also it invited customers to joining them and experiencing its(SONY) colors. Thus, they used the online TV in the web, and combine it with real scene through the technology, to interact customers into their campaign and
provide an amazing and innovative experience for them.

I think it is an really amazing and innovative campaign. As spread is the most important and obvious function of social media marketing, beside this, i think to make customers to involve in the experience would be the other important function. SONY effectively utilized that to promote the BRAVIA, which got the high brand awareness from customers. Also, it transmuted SONY's identification of color, which means the color standard of BRAVIA. Thus, it would also increase the credibility of brand.


So How do you feel the case, and what do you think about the experience and interaction for customers in social media marketing.

The new social networking service– Microvideo?

VYou- a Q&A style video platform!

VYou was established in November in 2010, which aimed to promote online video conversations through Q&A style. People asked questions to users, and then users would response them from their video. It is more focus on chatting, which has big power on interactive video. Some individuals and companies use VYou to introduce themselves or different thing (eg, food, music) base on the Q&A style.

VYou is a New York- based platform. It also got $3 million funding this year. Until May in 2011, it has accumulated over 20 million views and 30K user sigh ups.

KEEK! – would like to be the Twitter for video!

Keek was established in September 2011, which allows people post short video (no more than 36 seconds) as the status update. People could upload video through webcam or Keek app for Android or Iphone. Except sharing in Keek web, people also could share them in Facebook and Twitter.

                           Actually the similar service platforms have been in market, such as TwitVid, Twitddeo, 12 seconds and VYou. However, Keek is trying to be different with them, which would like to be an independent social media platform just as Twitter. Thus, people could communicate with video, which is not only getting more effective in having to chat verbally, but also quick.

Keek Inc, was established in 2011 in Toronto, which has around 30 employees.  It just scored $5.5M funding from three Canadian venture capital firms. The company will focus on product development, growing the community and scaling the operations in next 12 months.

Both of them have the dramatically increasing of their users, especially for the young users. With the developing of the technology, do you think the communication from social network would be going to more verbal? Would it be more popular even instead of Twitter? Also, what do you think these two different types of microvideos? 

OneRiot search engine for analyzing users from social medias

OneRiot is an real-time search engine and advertising network. The company has cooperated with many famous brands and social media corporates, such as Yahoo and Microsoft. Actually, real-time searching is not a new topic but it exactly faces some problems in performing.

How does OneRiot take steps to make its engine work well? It is previously because that OneRiot follows the information from real-time social networks, for example, it will catch the sources published on Facebook and Twitter. Then through analyzing the data and materials,  the company can make index for searching. Users are able to get real-time information from social networks. Also, they will know what others are talking about at the moment.

Indeed, OneRiot still provides the access to the related websites. It delivers the information based on the time, personal habits and branches. People are always caring more about the news happening 2 minutes ago than one day ago.

According to the real-time engine, advertisers can put clear ads via social networks for the realtime search can offer relavent and accurate information about audiences’ tastes and their influence. This service is very worth for promotion. Thus Wal-Mart are interest in this potential business and has mergered the company. This kind of combination with  retailer, franchisee and social network will be very powerful in the competition.

What do you think this kind of service? Do you think it will be widely used by companies? 

Anybeat, SNS with reputation

Anybeat.com Tour from Dmitry Shapiro on Vimeo.

Social network is becoming part of people’ life. Facebook is exactly very popular as many people like the experience beyond it. However, Facebook needs its users to sign in with their true identity. Twitter does not require their real name, but the people who use it tend to do. The most biggest problem of this is that these network does not contain effective way to protect people’ s privacy.

Anybeat is generated among the controversy between real-name and virtual networks. Anybeat has many functions: the standard profile, photo albums, all the users’ directories and their interests, real-time dynamic updates, group, ask questions, to remind saved search, instant messaging and a confidence scoring system (Cred).  Actually the greatest feature is that Anybeat encourages people to use virtual identity. The behaviors are all open to public.

Anybeat is a special SNS that everyone will have reputation score which shows the information of the user. Every message published on the board will gain point from other people’ s reflection. Anyone from the community can know whether the person is popular or notorious from Cred. This method which controls incorrect behaviors is working well and is worth to be copied by other social media.

It is attractive to those people who do not want their privacy to be showed and those hating ads put on the pages. However, it is still a problem how Anybeat can take action to have these large amount of users. Indeed, if Anybeat is successful, will it become a survivor of the whole virtual network? What do you think?