IS Parade is an interesting tool for Twitter made in Japan. It changed the Twitter's traditional way of view, which was instead of parading way to view. The campagin was prepared for promoting Sharp mobile, and got the high awareness from young people. The innovative way of viewing exactly fits the atmosphere in Twitter, which everyone is free to give opinion and communicate with others. It more lively shows the spirit of Twitter.
Usually people utilizes Twitter to spread information, this campagin used Twitter in a very different way. What do you think?
The simple "check-in" function, the great brand recognition!
GranataPet Snack combined check in function in foursquare and the rewards dog snack machine, which is not only effectively spread the information from social media, but also let the customers experience the product in the reality.
Check in is a Local-Based Service(LBS), which is an information or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
The LBS fill the gap of virtuality of the internet, which provides the real location for people. When people checked in, their friends could see the location of them, and then to know what they are doing now. Thus, many companies utilized this function to show what are store's special activity around them, or people could use check in to get the rewards from store as the case before. The LBS also has a big affection of spread, and makes people feel more reality.
In this case, the GranataPet effectively integrated the online and offline activities. They chose a high-dog-traffic area to located the billboard, to increase the opportunity to aware. In addition, repeat that a few times, the dog would start stopping at the billboard as a conditioned response to getting free food there.
What do you think about the case. Also, as the LBS is combining with SNS, facebook and twitter also has the check-in function, what is the relationship between them, and how LBS helps the SNS?
