An Amazing and Innovitive Campaign - UNIQLO LUCKY LINE!!

Let people make a waiting line: "UNIQLO LUCKY LINE" for the special sale on the UNIQLO website using Twitter and Facebook. If people made tweets, they could join the line, and then get discount coupons and special rewards for real stores. People could choose different UNIQLO clothes to make up the designed role, thus it will be different images to represent themselves each time. each time the people join the waitting line, it will be a news feed in their facebook or twitter, which directly spread the information to their friends. 

The Results :
The world's first waiting line on the website created a big buzz."UNIQLO LUCKY LINE" once became the top worldwide trend word on Twitter. Tons of people made a line on the UNIQLO website:

180,000 people in Japan

630,000 in Taiwan
(Especillay in Taiwan, UNIQLO started the campaign before the real store open, to make customer experience the waitting feeling in advance. There were 250,000 people join the campaign in two days.)

1,300,000 in China
(UNIQLO only put this campaign in RENREN (chinese facebook), the waitting line image increased some random animals image as well, which increase the fun and curiosity of people. Also, there is a high rewards that ipod and ipad gift send to people each day, the result will be publiced. This will increase the realtiy of sending gift, to make people feel they also have a chance to get the big rewards.)

People also made a line in front of the real stores, and UNIQLO set a single day sales record in Japan of more than 10 billion yen.


I think the UNIQLO LUCKY LINE is a very successful campaign, it is maximumly untilize the spread of social media, one person's participation will affect others, and then acheive a big effection, which UNIQLO quickly get the brand awareness from people. Also, the coupons for the real store and special high rewards will be the other element to stimulate people join the campaign.

I think UNIQLO is a great case that the company intergrated the social media and real sales to acheive a successful campaign. So, what do you think??!!

SOCIAL MEDIA!! GO GO GO!!

hello everyone! this is my first blog in English, and of course for social media marketing. i think social media is a very powerful tool to disseminate information now, because it has a fast speed, and board resources contribution. thus, people get more opportunities to get the information, and express their opinions as well. thus, people are more interact each other than before, have more communication and exchange information. therefore, the reputation for the brand or company, is much more important than before, because the social media just like a big "word of mouth", but its affection for disseminating is 10 times powerful for that. however, for the opp, we could effectively expand the market by the social media, to produce the positive effect for the brand or the company.

besides, i feel i am familiar with social media, because we use that everyday ( facebook, email, blog, etc), but how to use it to get more effect, or what is the most quick way to achieve the result that you want. i feel i know that, but i am not sure how to effectively use that.

here is the video that about Obama's campaign. i think it quite effectively express the spirit "YES WE CAN" and disseminate it to the people. hope you enjoy that.





what do you think? i am happy to share opinion with you, and also I M WAITING FOR YOUR COMMENTS!~ =]